Alex Morgan — Interaction Design

Real Estate Search

Real Estate Search project preview
Early wireframes and user flows

Background

Process

Discovery

Ran analysis of 50K usage sessions, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Real Estate Search

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this approach resonates.